“I'm the whole sales and marketing department, after 6pm.”
For companies of 5–100 people
Using AI in your business gets a lot clearer from here.
One email a week. One problem a business like yours has, the workflow that fixes it, the tool to use, and what it costs. No IT department required.
Free. Read in five minutes. Read a sample issue
The Liquid Brief · Issue 1 · Tuesday morning
Your newsletter can assemble itself from the spreadsheet you already keep
- This week's problem: a four-person firm spends a day a month building its client newsletter by hand from Excel.
- The workflow: one table, one prompt, one review step. 45 minutes to set up, 20 minutes a month after.
- The tool call: which assistant to pay for and why, price checked this week, plus the one we'd skip.
- One number: 70% of small business owners say they need more training to use AI well (Thryv, April 2026).
- From a member: how a studio owner in Vancouver drafts proposals from call notes.
Start where it hurts
Find your function
Every playbook is written for one job in a small company. Pick the one that costs you the most time this month.
“We answer the same fifty questions every week.”
Operations & customer service
Start here“I find out how the month went three weeks after it ended.”
Finance, admin & research
Start hereSeveral hats? It's all one membership.
The Liquid Business method
One way to adopt any tool, so you never start over
Five steps, the same every time. Tools change monthly. The method doesn't.
1
Problem
Name one job that eats time or money. Not “use AI”. One job.
2
Pick
Choose the tool from a tested shortlist, with the price and the runner-up.
3
Build
Follow the playbook: prompts, settings, screenshots, forty-five minutes.
4
Prove
Run it for two weeks and measure the hours or dollars it saved.
5
Routine
Make it someone's job, write it down, and move to the next problem.
Why membership
Everything's included
One membership covers every playbook, every comparison, every call, for as long as you're adopting.
1
The weekly brief
One problem, one workflow, one tool call. Free for everyone.
2
Playbooks
Step-by-step guides with screenshots and a short video, tagged by function and tool.
3
Tool comparisons
“Buy this one, here's why, here's the runner-up.” Prices checked on a date. Sponsors never inside the list.
4
Workflow library
What other owners built, with the tools they used. The best one goes in the brief each week.
5
Monthly owners' call
What we changed this month, what we'd skip, and your questions.
6
Ask the playbooks
An assistant trained only on our playbooks and comparisons, so the answer is ours, not the internet's.
Free
$0
forever
- The weekly brief
- One playbook a month
- Tool facts and prices
- Workflow library, read-only
Pro
$200
per year, or $20 a month
- Every playbook and comparison
- Ask the playbooks
- Monthly owners' call
- Member tool perks
Company
$750
per year, up to 10 seats
- Everything in Pro for the team
- One shared workspace
- Onboarding call
- Quarterly “what to change” review
14-day money-back guarantee · Cancel anytime · Expense it as training
Implementation
Want it built with you?
We start with one workflow and end with a company brain: one organized place for your firm's information that your people and your AI tools can both read.
For the owner or leadership team
Readiness session
$1,500
Half a day, on site or on a call
Where AI fits in your business, what to buy, what to skip, and a 90-day plan you can run yourselves.
Book a session
For one job that eats time
Workflow sprint
$6,000
Two weeks, fixed price
One workflow implemented end to end, from the newsletter that assembles itself to proposals from call notes, with your team trained to run it.
Start a sprint
For the whole firm
Company brain
From $12,000
Phased, with a go/no-go after each
Your website, newsletter and research library running from one database, your files and GitHub, with Claude or Codex able to read and update all of it.
Talk it through1. Make the changeAsk in plain English, or edit the record.
2. It's recordedEvery change logged with who and when.
3. Preview itA private link shows the result.
4. Approve itIt goes live in minutes. No developer in between.
Book a 20-minute call
Retainer option: $3,000 a month for a fractional AI lead.
What changes
How this shows up in your business
01
The Monday inbox doesn't own your week
You have a workflow, not a tip. When the same problem hits, you know what to do next.
02
Your team starts doing it without you
Because each workflow is written down, owned, and measured, not living in one person's head.
03
You stop buying tools you don't use
One stack, chosen on purpose, with a date on every price and a reason for every pick.
Photo of Brett
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Why I built this
Hi, I'm Brett.
I run a 20-person research company, Liquid and Grit, and I spent the last two years putting AI into it: the client portal, the reports that send themselves, the research pipeline. Most of what I read on the way was written for engineers or for enterprises with an IT department. Liquid Business is the version I wanted: tested, priced, and written for a business like mine.
What owners say
It actually works
Placeholders. Replace with real quotes from the first engagements before launch.
“[Quote from the first workflow sprint client about the hours saved each month.]”
[Name], [Role], [Company type]“[Quote about the tool comparison that stopped a bad purchase.]”
[Name], [Role], [Company type]“[Quote from a Company-plan owner about the team using the playbooks.]”
[Name], [Role], [Company type]And in case you're wondering: no, you're not behind.
Most small businesses are still on free tools and one or two paid seats. The ones pulling ahead picked one problem and fixed it. Start there.
Free to read · 14-day money-back on Pro and Company · Cancel anytime
Common questions
Is this just ChatGPT tips?
No. Tips tell you what a tool can do. A playbook tells you which tool to buy for one job in a company your size, what it costs on the day we checked, how to set it up in under an hour, and how to tell in two weeks whether it worked.
How fast will it save money?
If there were a universal number we'd print it. What we can say is that every playbook ends with a two-week measurement, so you know within a month whether a workflow paid for itself, and you drop it if it didn't.
We don't have an IT department.
Neither do most of our members, and neither did we when we started. Every playbook assumes a business owner or operations lead is doing the setup, on their own laptop, in an afternoon.
Which tools do you recommend, and who pays you?
Readers pay us. Sponsors are labeled and never appear inside a recommendation list. Every comparison names a runner-up and something we'd skip, and shows the date we checked the price.
Is it too late to start?
No. Most small businesses have one or two paid AI seats and no workflow around them. Picking one problem this month puts you ahead of most of your peers by next month.